content audit is the foundation of content marketing
For a digital marketer,
content audit acts as the very foundation which helps him to understand the
exact message that must be delivered so that more online traffic can be
generated. The content audit might seem overwhelming initially but actually, it
is a reality check which helps a business to enhance the quality of the
content. Before conducting the audit of the content, you need to get an insight
into the step-by-step process which must be followed.
The content audit report that is ultimately derived at the end of the
audit process can help you to design the unique content which can have a
long-lasting impact on the target audience.
to conduct a content audit?
Content auditing must be
done in order to capture any weakness in the Search Engine Optimization of a
business. The checking will help you to understand what exactly you need to do
so that your website’s search performance can be improved. The second major
reason for carrying out the content audit is to examine the current status of
the content marketing strategy. The systematic audit procedure will help you to
get a detailed insight into critical components such as the visit metrics, the
page length and the social shares that have a major implication on the way the
audiences respond. The content marketing data that can be captured at the end
of the content audit process can act as a key weapon in your hand which will
give an edge to your business.
You can enjoy the
following benefits by conducting a content audit:
of ways to upgrade the organic search performance of the site
the past content marketing components that have performed well
the existing gaps in the business content that have been provided at varying stages
of the sales funnel
the website pages that need to be merged and consolidated due to the shared
ideas relating to the future content approach
audit 2018 is one of the primary things that a marketer must
keep in mind in order to survive in the competitive market environment.
to conduct a content audit?
Content audit process can
be really time-consuming in nature but now that you understand the content audit definition, you must not
feel intimidated by it. The main steps that can help you to sail through the
audit process have been presented below:
a spreadsheet which has details of the entire content asset of the business.
the asset data carefully
the collected data thoroughly
The observations can help
you to get an insight into the quality of your content. In order to take the
audit process to the next level, you could also conduct the content audit of
the competitor’s website in a similar fashion. This simple but systematic
process shall not only enhance the quality of the content but it can boost
business performance as well.
Marketing is the backbone of Content Marketing
few decades ago, no one knew about content marketing. But today it is an
indispensable marketing technique that is a necessity for the very survival of
a business in the competitive era. In a short span of time, content marketing
has brought about a revolutionary transition in the digital landscape. The type
of content and the quality of content are some of the prime factors that need
to be designed by keeping in mind their needs. Various kinds of contents are due
to target customers such as infographics, blogs, videos, eBooks and many more
unique types. The most promising type of content that has a bright future in
the fast-paced era is the video content. Video content marketing is one of the
few marketing techniques that promises to deliver the message of a business by
taking into account what, how and when the customers really want.
Embracing video marketing is the need
of the hour
marketing stands out in the content marketing arena for all the right reasons. Businesses
need to embrace video marketing as
it has a bright future. Some of the unique features that make it highly
valuable and useful in the competitive marketing era have been highlighted below.
content is more attractive as compared to the text content and thus it has a
long-lasting impression on the viewers.
informative content enhances brand recall due to the involvement of visual and
content can be accessed on most of the digital devices such as the smartphone,
personal computers, tablets and laptops. Thus it can reach a large number of
offers marketers to design engaging videos to reach the customers.
content format of video marketing is versatile and engaging in nature which can
empower a business to strengthen the brand message.
content stands out from the rest of the content due to its viral nature.
future of video technology had never
been better. This is evident from the pumped-up numbers of video marketing.
According to 90 % of customers, the role of video content is extremely vital as
it influences their ultimate purchasing decision.
Video Content – The fundamental
content marketing approach
the cut-throat competitive times, video
marketing strategy is an indispensableelement that can help a business to survive and sustain in the market. Today
video content has become extremely powerful because it is the format that
people prefer intend to receive information. The marketing approach not only
attracts the customers but also empowers businesses to share the intended
message in the vast market. The importance
of video marketing 2018 cannot be negated as it acts as an incredible
approach to design personalized content and share it with the market audience. So
if you want your business to sustain and be recognized, video marketing is the
element that can come to your rescue.
The growth of the digital platform is enough to depict the reason behind contents being given higher emphasis. Any promotional strategy you pick over the web is simply nowhere without the contents. At the same time, it’s also a fact that just any content can’t fit the bill with any promotional strategy.
Quality has to be good; no doubt about that. But, the approach of the content should also be appropriate, following the right format, most importantly to set the right mood for business. This is the reason that emphasises on going with a professional content writing service provider, someone like Infigent Solution.
Also Read: Why Blogging is Integral Part of Modern Day Business?
Concern: Meeting the deadline with quality
Promotion is nowhere if it’s not viral. It should create the desired fuss. For the same to be accomplished, the most important thing that a concerned company looks for is the vibe to be created everywhere, at each platform.
The intention is clear; when someone looks for something about the concerned niche, then it should be your product. It means you need the promotional content production to be hastened. Also, each of the contents has to be unique and different from the other.
Infigent Solution’s answer:
Where others compromise on this matter in the name of quality, Infigent Solution can promise you. The company is the best content writing India services under the aegis of its gigantic team. Again, each member of the team is a damn professional having years of experience on the concerned niche with adequate qualification, with at least master’s degree and PhD.
It’s natural for them to show higher efficiency meeting the most upgraded standard. In concurrence, the company’s strategic approach is also one of the biggest reasons that they manage to deliver always in time. Here they set the schedule in monthly and yearly basis which removes the chances of any missing of the target.
Concern: Ensuring best value of money/return:
Payment is certainly a factor for any business. Talking about a right price for something like content writing is certainly a relative term. It depends upon the satisfaction level of the client according to the level of return eyed.
Infigent Solution’s answer:
Infigent Solution is the best content writing service provider on this matter. Here, the utmost complacency of the client is something that matters to them. This is the reason they come out with multiple packages fitting the best standard according to it. Where the quality is of highest standard always, the level of package you pick depend upon the word count or bulkiness of the project. In short, the full value of your money is guaranteed in each case.
Also Read: The importance of Content Marketing For Every Business
As mentioned above, the prime concern behind looking for a content writing service provider is to ensure that the output meets the professional standard. It should be qualitatively the best, offering the creative tinge, and optimised with the desired format or mood according to the destination platform.
Infigent Solution’s answer:
On this context, Infigent Solution is always the best pick as it has two distinct teams of writers and the marketing/ SEO experts, both working with each other under the same roof in a coordinated way. Prior going for the write, the desired format, the intentions and the targeted audience are fixed. Once these are set, the writers prepare a sample, which is showcased to the client as well. Apart from this, each content is delivered only after thorough editing processes are performed.
Blogging by definition may sound to be having no relationship with business. But, once something manages to be attention driving is obvious to be called a commercial thing. Following the same rule, blogging, banking on its growing attention has certainly turned one of the best business things for promotional aspects.
It can be prolific in many ways for your business, the most important of which is no doubt driving traffic. On this context, here we mention the top reasons you should have a business blog for your company.
Fulfilling the basic aim of having a website for the business:
In a growing favour towards digital marketing, every business would obviously look to be having a compliant web presence. A site can be compliant only when it manages to drag sufficient traffic. Naturally, the biggest purpose of any website is to drag traffic. It means if blogging is important for business, then it should be able in driving adequate traffic for the site and the following ways prove it.
Higher scopes for the technicalities to be tried:
The biggest advantage of blogging that makes it worth traffic driving is because it provides adequate reasons for someone to go through it. First, a blog comes up with higher scopes for the tricky keywords strategies, SEOs, etc. to be applied than a mere product description that is quite boring.
Traffic/customers here are quite permanent:
Blogging holds the higher probabilities of customer retention or conversion through the strategies like email subscription, social media following, etc. Once an audience loved the way you prepared a blog for your product or something related to it, he/she would always love to get notified through email subscription, social media messages, etc. The ease at which the above steps are accomplished is certainly a way lot difficult in any other way.
It’s raining ad opportunities here:
Blogging is always open about infinite advertising. There are many ways available through which an ad can be blended with a blog. Those like PPC, PPM campaigners have made things easy. In concurrence, the paid advertising concepts have been extremely encouraging. Once the demand for your products starts gripping the market, you will enjoy more playing with the above strategies. These ads also bring a pretty good number of crowds with it. Above all, your blog finds one of the finest ways of earning.
Hub for the organic traffic:
Everyone knows how important it is for a website to enjoy organic traffic. No surprise the conversion rate is much higher for the organic traffic than the other manipulated ways. There is no better way of driving organic traffic than the blogging. More the number of blogs you prepare or your website, more time the concerned page gets indexed generating an additional reason to appear for Google search, more importantly as organic traffic.
A blog reduces your woos of finding promotional content. The best example in this regard would be the social media. You don’t need to hire someone special to prepare stuff for your social media. Catchy blog content is always one of the most favourable options people love to go through over social media. In fact, social media these days have become the most favourable ways for people to come across with hyped news or anything of their interest.
Want to Create Blog Page Or want to Update Content on Your Blog Page! Then Click Here!
The single most confounding question for anyone in the content marketing section is how you measure content marketing and its effectiveness. While answering the question, marketers often fall back on the soft metrics like shares and page views or anecdotes regarding how their content is performing using feedback from their sales team.
There’s always a better way!
Content marketing has travelled far from its ethics in just past few decades. Thus, digital marketing world is now available with definite content marketing metrics to answer the question along with the help of up-to-date technologies that support in quantifying the return on content marketing investment. Measurement comes at the end of the framework, but for many marketers, it’s the beginning, middle, end and everything that comes in between of your content marketing procedure. It looks simple, but not an easy task to accomplish.
Research says 33% of B2B marketers and 41% of B2C marketers refer to the inability of measuring the significant challenges. Though content marketing has been enormously adopted worldwide, but still people trying hard to measure the effectiveness, of it. In this section, content marketing metrics could help in measuring. So, “what the metrics are that can help measuring content marketing” probably be your question to ask.
Read Also: Why is content marketing becoming important for every business?
Ways to measure content marketing success:
Frankly speaking, the majority of your content is web-based; therefore, the backbone of your content measurement should depend upon your website analytics. You don’t have to memorize or obsess over single measurement entity in the Google analytics. On the other hand, be careful about the short-sight and spotlight on the single measures such as page views. Instead, there are other measures like time on site, bounce rate, crawl rate and inbound links that act as the number of success measure in content marketing. Once you get comfortable with these measures, you can have the privilege to measure most of the content engagement and user experience.
It’s pretty easy today to start going under the social media metrics. Nowadays social media is the largest widespread source of big data around the world that help to share the voice. The fact of marketing content over social media platforms is that it’s increasingly tied to search engine optimization. It is highly imperative, and you can’t even ignore these numbers so that you can measure how well your content is.
Take notes on what your potential readers say about your contents. Look whether your content’s comment section appears like a bunch of crickets. It’s the responsibility of every marketer that they should turn their sites into a more vibrant online community so that discussion can be accumulated while listening to the potential readers.
To measure the content marketing, it is significant to give more emphasis on qualitative feedback that you receive from customers/readers and make your best approach to apply them. Bear it in mind that even world’s top ranking content writers face critical evaluation phase from time to time. Try to aim at increasing the feedback for your contents and if possible maintain a high ratio of positive and negative feedbacks.
To be frank, there is a huge quantity of overlap present between social media metrics, website metrics and SEO metrics. This is not going to change soon because search engines go on with a wide array of factors to rank web pages. There’s a pyramid structure of SEO tactics that will help you to get the most effective results to gauge success. In the top-to-down pyramid, you’ll find website rankings on the top of the list.
Next-below is the page visits. Next to that is user behavior on your site. Next conversions and in the end it’s ROI. These factors will help you not only in measuring the content marketing but also increases page authority, enhances keyword rankings. Besides, it also helps in generating increased click through search results.