by Infigent Solution | Jan 15, 2019 | Content Development
The
content audit is the foundation of content marketing
For a digital marketer,
content audit acts as the very foundation which helps him to understand the
exact message that must be delivered so that more online traffic can be
generated. The content audit might seem overwhelming initially but actually, it
is a reality check which helps a business to enhance the quality of the
content. Before conducting the audit of the content, you need to get an insight
into the step-by-step process which must be followed.
The content audit report that is ultimately derived at the end of the
audit process can help you to design the unique content which can have a
long-lasting impact on the target audience.
Why
to conduct a content audit?
Content auditing must be
done in order to capture any weakness in the Search Engine Optimization of a
business. The checking will help you to understand what exactly you need to do
so that your website’s search performance can be improved. The second major
reason for carrying out the content audit is to examine the current status of
the content marketing strategy. The systematic audit procedure will help you to
get a detailed insight into critical components such as the visit metrics, the
page length and the social shares that have a major implication on the way the
audiences respond. The content marketing data that can be captured at the end
of the content audit process can act as a key weapon in your hand which will
give an edge to your business.
You can enjoy the
following benefits by conducting a content audit:
- Identification
of ways to upgrade the organic search performance of the site
- Highlight
the past content marketing components that have performed well
- Locate
the existing gaps in the business content that have been provided at varying stages
of the sales funnel
- Recognize
the website pages that need to be merged and consolidated due to the shared
content
- Develop
ideas relating to the future content approach
Content
audit 2018 is one of the primary things that a marketer must
keep in mind in order to survive in the competitive market environment.
How
to conduct a content audit?
Content audit process can
be really time-consuming in nature but now that you understand the content audit definition, you must not
feel intimidated by it. The main steps that can help you to sail through the
audit process have been presented below:
- Generate
a spreadsheet which has details of the entire content asset of the business.
- Collect
the asset data carefully
- Analyze
the collected data thoroughly
The observations can help
you to get an insight into the quality of your content. In order to take the
audit process to the next level, you could also conduct the content audit of
the competitor’s website in a similar fashion. This simple but systematic
process shall not only enhance the quality of the content but it can boost
business performance as well.
by Infigent Solution | May 25, 2017 | Content Development
The growth of the digital platform is enough to depict the reason behind contents being given higher emphasis. Any promotional strategy you pick over the web is simply nowhere without the contents. At the same time, it’s also a fact that just any content can’t fit the bill with any promotional strategy.
Quality has to be good; no doubt about that. But, the approach of the content should also be appropriate, following the right format, most importantly to set the right mood for business. This is the reason that emphasises on going with a professional content writing service provider, someone like Infigent Solution.
Also Read: Why Blogging is Integral Part of Modern Day Business?
Concern: Meeting the deadline with quality
Promotion is nowhere if it’s not viral. It should create the desired fuss. For the same to be accomplished, the most important thing that a concerned company looks for is the vibe to be created everywhere, at each platform.
The intention is clear; when someone looks for something about the concerned niche, then it should be your product. It means you need the promotional content production to be hastened. Also, each of the contents has to be unique and different from the other.
Infigent Solution’s answer:
Where others compromise on this matter in the name of quality, Infigent Solution can promise you. The company is the best content writing India services under the aegis of its gigantic team. Again, each member of the team is a damn professional having years of experience on the concerned niche with adequate qualification, with at least master’s degree and PhD.
It’s natural for them to show higher efficiency meeting the most upgraded standard. In concurrence, the company’s strategic approach is also one of the biggest reasons that they manage to deliver always in time. Here they set the schedule in monthly and yearly basis which removes the chances of any missing of the target.
Concern: Ensuring best value of money/return:
Payment is certainly a factor for any business. Talking about a right price for something like content writing is certainly a relative term. It depends upon the satisfaction level of the client according to the level of return eyed.
Infigent Solution’s answer:
Infigent Solution is the best content writing service provider on this matter. Here, the utmost complacency of the client is something that matters to them. This is the reason they come out with multiple packages fitting the best standard according to it. Where the quality is of highest standard always, the level of package you pick depend upon the word count or bulkiness of the project. In short, the full value of your money is guaranteed in each case.
Also Read: The importance of Content Marketing For Every Business
Optimisation Process/Quality:
As mentioned above, the prime concern behind looking for a content writing service provider is to ensure that the output meets the professional standard. It should be qualitatively the best, offering the creative tinge, and optimised with the desired format or mood according to the destination platform.
Infigent Solution’s answer:
On this context, Infigent Solution is always the best pick as it has two distinct teams of writers and the marketing/ SEO experts, both working with each other under the same roof in a coordinated way. Prior going for the write, the desired format, the intentions and the targeted audience are fixed. Once these are set, the writers prepare a sample, which is showcased to the client as well. Apart from this, each content is delivered only after thorough editing processes are performed.
