by Infigent Solution | Dec 15, 2018 | Content Marketing
Video
Marketing is the backbone of Content Marketing
A
few decades ago, no one knew about content marketing. But today it is an
indispensable marketing technique that is a necessity for the very survival of
a business in the competitive era. In a short span of time, content marketing
has brought about a revolutionary transition in the digital landscape. The type
of content and the quality of content are some of the prime factors that need
to be designed by keeping in mind their needs. Various kinds of contents are due
to target customers such as infographics, blogs, videos, eBooks and many more
unique types. The most promising type of content that has a bright future in
the fast-paced era is the video content. Video content marketing is one of the
few marketing techniques that promises to deliver the message of a business by
taking into account what, how and when the customers really want.
Embracing video marketing is the need
of the hour
Video
marketing stands out in the content marketing arena for all the right reasons. Businesses
need to embrace video marketing as
it has a bright future. Some of the unique features that make it highly
valuable and useful in the competitive marketing era have been highlighted below.
- Video
content is more attractive as compared to the text content and thus it has a
long-lasting impression on the viewers.
- The
informative content enhances brand recall due to the involvement of visual and
auditory features.
- Video
content can be accessed on most of the digital devices such as the smartphone,
personal computers, tablets and laptops. Thus it can reach a large number of
market audiences.
- It
offers marketers to design engaging videos to reach the customers.
- The
content format of video marketing is versatile and engaging in nature which can
empower a business to strengthen the brand message.
- Video
content stands out from the rest of the content due to its viral nature.
The
future of video technology had never
been better. This is evident from the pumped-up numbers of video marketing.
According to 90 % of customers, the role of video content is extremely vital as
it influences their ultimate purchasing decision.
Video Content – The fundamental
content marketing approach
In
the cut-throat competitive times, video
marketing strategy is an indispensableelement that can help a business to survive and sustain in the market. Today
video content has become extremely powerful because it is the format that
people prefer intend to receive information. The marketing approach not only
attracts the customers but also empowers businesses to share the intended
message in the vast market. The importance
of video marketing 2018 cannot be negated as it acts as an incredible
approach to design personalized content and share it with the market audience. So
if you want your business to sustain and be recognized, video marketing is the
element that can come to your rescue.
by Infigent Solution | May 25, 2017 | Content Development
The growth of the digital platform is enough to depict the reason behind contents being given higher emphasis. Any promotional strategy you pick over the web is simply nowhere without the contents. At the same time, it’s also a fact that just any content can’t fit the bill with any promotional strategy.
Quality has to be good; no doubt about that. But, the approach of the content should also be appropriate, following the right format, most importantly to set the right mood for business. This is the reason that emphasises on going with a professional content writing service provider, someone like Infigent Solution.
Also Read: Why Blogging is Integral Part of Modern Day Business?
Concern: Meeting the deadline with quality
Promotion is nowhere if it’s not viral. It should create the desired fuss. For the same to be accomplished, the most important thing that a concerned company looks for is the vibe to be created everywhere, at each platform.
The intention is clear; when someone looks for something about the concerned niche, then it should be your product. It means you need the promotional content production to be hastened. Also, each of the contents has to be unique and different from the other.
Infigent Solution’s answer:
Where others compromise on this matter in the name of quality, Infigent Solution can promise you. The company is the best content writing India services under the aegis of its gigantic team. Again, each member of the team is a damn professional having years of experience on the concerned niche with adequate qualification, with at least master’s degree and PhD.
It’s natural for them to show higher efficiency meeting the most upgraded standard. In concurrence, the company’s strategic approach is also one of the biggest reasons that they manage to deliver always in time. Here they set the schedule in monthly and yearly basis which removes the chances of any missing of the target.
Concern: Ensuring best value of money/return:
Payment is certainly a factor for any business. Talking about a right price for something like content writing is certainly a relative term. It depends upon the satisfaction level of the client according to the level of return eyed.
Infigent Solution’s answer:
Infigent Solution is the best content writing service provider on this matter. Here, the utmost complacency of the client is something that matters to them. This is the reason they come out with multiple packages fitting the best standard according to it. Where the quality is of highest standard always, the level of package you pick depend upon the word count or bulkiness of the project. In short, the full value of your money is guaranteed in each case.
Also Read: The importance of Content Marketing For Every Business
Optimisation Process/Quality:
As mentioned above, the prime concern behind looking for a content writing service provider is to ensure that the output meets the professional standard. It should be qualitatively the best, offering the creative tinge, and optimised with the desired format or mood according to the destination platform.
Infigent Solution’s answer:
On this context, Infigent Solution is always the best pick as it has two distinct teams of writers and the marketing/ SEO experts, both working with each other under the same roof in a coordinated way. Prior going for the write, the desired format, the intentions and the targeted audience are fixed. Once these are set, the writers prepare a sample, which is showcased to the client as well. Apart from this, each content is delivered only after thorough editing processes are performed.
by Infigent Solution | Jun 19, 2016 | Content Marketing
It makes no sense actually when someone differentiates content from digital marketing. Any strategy you apply to web marketing; be it even link building, you have to write something intentional targeting the keywords. It means the exclusive content marketing is quite obvious to carry much higher value. People often treat it in a comparatively relaxed way, which you should not repeat. The best reasons on this regard are given below. Check it out!
It’s the biggest testimony:
It’s not a secret about how much people take the testimonies for granted. You can call it the principle on the earth, but it’s a fact that you should consider yourself popular when someone else appreciates you. Once this appreciation spree is initiated, you can relax about the same to continue. Hence your marketing struggle becomes easier.
Content marketing is one of the incredible ways of the above initiation to happen in an accomplishing way. It’s like testimony as the content marketing destinations are some other popular sites. Blogs, articles, business description, etc. are prepared and published at various renowned sites people trust a lot. Once you have successfully accomplished the strategy, you almost don’t need to be serious about the other marketing ways. Try it out!
Being trendy, the chances of viral are too high:
The whole concept of marketing is, in fact, to go viral. Well, content marketing has made it rampant especially the growing addictiveness towards the social media. Every renowned site is obvious to have its own social media page.
Any post through these sites on their social media page can drag millions of likes in a pretty sleek way. Everyone knows these are re-shared in a quite spontaneous fashion. Things have gone even encouraging in the responsive world with increasing usage of the websites over smartphone devices. Hence, all you need is to prepare effective contents.
No fear whether SEO is dying or not:
Each of the above-mentioned steps talks about zero involvement of any SEO tricks. You can’t rubbish the claim that Panda is too strict these days about SEO or the algorithms getting much advanced to pick the right content for a search. At the same time, the competition is also growing. Amidst all these, you have to find your presence. Hence the safest strategy available is content marketing. It’s like putting the gun on the shoulders of big websites and shooting your target. It’s like enjoying their market.
Cost effective:
There is every point available to prove the above claim. You don’t need any huge buck for purchasing those high-end analytic tools for analysis purpose. The strategy is simple; target some genuine keywords and prepare your contents in a catchy way. Use the popularity of the publisher site and take it in your favour.
Win trust, win the audience:
Content Marketing is one of the most trustworthy ways. Forget about the guest posts. Those like PR have always been believable. Managing your post to be submitted to a popular article submission directory is itself an achievement. It might be tough, but the impression generated is simply immense. The best part in this way, however, is that the audiences generated this way are quite permanent. They use your site as a search engine for the niche. Hence, you don’t need to think about SEOs each time.
Want to do content marketing for your business? you can contact us at +91-94373-19000
